Description
APIVITA’s My Color Elixir permanent hair color has been specially designed to focus on safety, naturalness and a professional color result respecting the natural balance of the scalp.
It does not contain ammonia, an alkaline agent that may have a strong, unpleasant smell.
– It is enriched with the innovative COLOR MAGNET. An innovative system which stabilizes and seals the color into the hair structure thanks to 3 precious oils of argan, avocado and olive, in combination with hyaluronic acid, for vibrant result and long lasting radiance and shine!
– It offers full grey coverage and an impressive vibrant, longer lasting color.
– It has a pleasant fragrance and a formula that respects the scalp’s natural balance.
– The texture is creamy and does not drip, to ensure easy application.
FIRST APPLICATION (If this is the first time you color your hair or If you haven’t colored your hair for 3 months or longer)
STEP 1: Protect clothes by putting a towel over your shoulders. Remove any jewellery and wear the gloves provided during the entire colour application stage. Apply a small quantity of natural oil around the forehead in order to avoid coloring the skin
STEP 2: Pour the entire content of color cream tube (A) into the color developer bottle (B). Mixing ratio 1:1.5
STEP 3: Replace the cap on the bottle (Β) and shake until the mixture is smooth. After completing the mixture, cut the tip off the applicator at the end of the cap and start the application IMMEDIATELY on DRY hair.
STEP 4: Section by section, apply the coloring mixture on the roots, using the tip of the applicator bottle to separate the strands. Massage gently each section. Continue by distributing the remaining product evenly throughout the hair.
Leave it on for 30 minutes.
In case of stubborn grey hair, it is recommended to leave the product for 10 extra minutes (total application time on the roots: 40 minutes).
The mixture does not drip.
STEP 5: When the processing time is over, massage directly on the scalp without adding any water, paying special attention to the outlines and the hairline in order to remove any stains.
Then, add a small amount of warm water and continue massaging to allow the mixture to turn into foam.
STEP 6: Rinse hair thoroughly until the water runs clear and then wash with a gentle shampoo.
STEP 7: Apply the first sachet of post color hair conditioner from roots to ends. Massage into hair thoroughly to enable the ingredients to penetrate and seal the color. Leave the conditioner on for 3 minutes and then rinse thoroughly.
STEP 8: Apply the second sachet of conditioner after 15 days to enhance shine.ROOT TOUCH-UP APPLICATION
On a monthly basis we recommend root touch-ups only. This will allow to avoid a light roots/dark ends effect occurring with repeated applications.
1. Follow steps 1 to 3.
2. Apply the mixture to the roots using the tip of the applicator bottle to separate the strands (B). Leave it on for 30 minutes.
3. OPTIONAL STEP ONLY IF THE COLOR HAS FADED ON YOUR LENGTHS AND ENDS: apply the remaining mixture on the rest of your hair. Leave it on the last 10 minutes of the processing time.
4. Complete the process by following steps 5 to 8.
